3 Things Brands Can Learn from Procter & Gamble's Tide Pod Challenge Response
Image by: Mike Mozart, https://www.flickr.com/photos/jeepersmedia/15030099647/in/album-72157647105380677/ The Tide Pod challenge has been one of the most talked about Internet memes of 2018. Unfortunately, it achieved its fame for all the wrong reasons, as teens across the nation filmed themselves ingesting the detergent as part of a growing social media trend. As the social media buzz foamed over into national headlines, Tide’s parent company Procter & Gamble had to shift into crisis mitigation mode. Recently, the company released a statement from its CEO David Taylor, who expressed his concerns about the self-harming challenge as a parent and urged consumers to, “take a moment to talk with the young people in our lives and let them know that their life and health matter more than clicks, views and likes.” P&G’s overall response to the PR crisis was timely and well-executed, and there three things other brands can learn from its careful...
