How to Use Social Media to Retain Customers

These days, companies spend lot of time and money to entice customers to "follow" them on social media, but very often, they don't do enough to keep them engaged.
The key to not only retaining, but also growing your customer base is engaging with the most active members of your social communities in order to transform them into brand advocates. Take the time to respond to comments and questions in a friendly and conversational tone to help spark engagement and dialogue. Additionally, actively responding to reviews, both positive and negative, can help show your appreciation and openness to feedback. Finally, rewarding your brand advocates is a great way to create positive word of mouth that will be shared with their family and friends. 
For example: a beauty brand can surprise active followers with a free bottle of their yet-to-be released moisturizer and a card asking them to share their feedback with their brand's official hashtag. The customers will be surprised …

6 Tips for Growing Your Online Brand

Most business owners agree that the image your brand communicates to the world is paramount to its success in the marketplace. Unfortunately, many companies shoot themselves in the foot by not paying enough attention to their online brand. 
As a result, even though their products and services are great, such companies often struggle to differentiate themselves from the competition and get the consumers’ attention needed to grow their business.
That’s why we decided to share with you six important things every company needs to pay attention to when building its online brand.
1.Develop consistent messaging When building company website and social media profiles, make sure that the way you talk about your company, your values and what makes you special is consistent across all platforms. Don’t try to be all things to all people; find your target audience and develop a narrative that would be coherent and compelling to that specific segment.
2.Use multiple channels to connect with your audienc…

Traditional News Release Vs. Social Media Release: What’s the Difference?

Today, we would like to discuss a topic that seems to be the source of a lot of questions and confusion among both, many PR pos and their clients – what the social media release is and how it is different from the regular news release.
Both the traditional news release and the social media release (SMR) serve a similar purpose – to share the latest news with company stakeholders - however, they do so in slightly different ways.
The main difference between the two types of news releases is their target audience. Unlike the traditional news release, which is focused on conveying an announcement to reporters and news outlets, the SMR targets the end reader directly.
Traditional news releases are typically written in a formal tone using the so-called inverted pyramid approach where the most important facts are laid out in the very first paragraph and additional details are provided in paragraphs below. This is done in order to make it easier for reporters to quickly absorb the information a…

3 Things Brands Can Learn from Procter & Gamble's Tide Pod Challenge Response

Image by: Mike Mozart,
The Tide Pod challenge has been one of the most talked about Internet memes of 2018. Unfortunately, it achieved its fame for all the wrong reasons, as teens across the nation filmed themselves ingesting the detergent as part of a growing social media trend. As the social media buzz foamed over into national headlines, Tide’s parent company Procter & Gamble had to shift into crisis mitigation mode.
Recently, the company released astatementfrom its CEO David Taylor, who expressed his concerns about the self-harming challenge as a parent and urged consumers to, “take a moment to talk with the young people in our lives and let them know that their life and health matter more than clicks, views and likes.”
P&G’s overall response to thePR crisiswas timely and well-executed, and there three things other brands can learn from its carefully crafted reaction.
1.Validate consumer concern…