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3 Things Brands Can Learn from Procter & Gamble's Tide Pod Challenge Response

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The Tide Pod challenge has been one of the most talked about Internet memes of 2018. Unfortunately, it achieved its fame for all the wrong reasons, as teens across the nation filmed themselves ingesting the detergent as part of a growing social media trend. As the social media buzz foamed over into national headlines, Tide’s parent company Procter & Gamble had to shift into crisis mitigation mode.
Recently, the company released astatementfrom its CEO David Taylor, who expressed his concerns about the self-harming challenge as a parent and urged consumers to, “take a moment to talk with the young people in our lives and let them know that their life and health matter more than clicks, views and likes.”
P&G’s overall response to thePR crisiswas timely and well-executed, and there three things other brands can learn from its carefully crafted reaction.
1.Validate consumer concerns. This is not the first time P&G has been forced to address concerns about the safety of Tide Pods. W…

How to Craft a Better Pitch

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As public relations professionals, we always strive to deliver results for our clients. It’s no secret that earned media coverage in a reputable publication holds more weight with audiences than advertising and other types of paid media. However, earned media is also a lot more difficult to secure. Finding a newsworthy angle, crafting a compelling pitch, and sending it to the right journalists can sometimes challenge even the most experienced PR pros.
The following tips will help you craft a better pitch to successfully secure earned media for your clients:
Be Concise Try to keep your pitch emails no longer than two or three short paragraphs. When introducing your client, make sure your pitch coherently answers the five Ws: who, what, when, where, and why. Remember that reporters receive dozens, if not hundreds of pitches a day. So, overwhelming them with extra text is the best way to make them lose interest.
Consider the Audience Don’t forget to research the publication you are reaching…

3 Tips for Better PR Writing

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Writing is a big part of the PR professional’s daily routine. Be it a new press release, blog post or marketing content, your writing needs to be informative, compelling and effective in conveying ideas. And while we all have different linguistic aesthetics and ways we express our thoughts, there are certain stylistic and compositional principles that are worth following when it comes to writing for PR.
Here are three simple ways you can better adjust your writing to the PR style:
1. Base your writing on verbs and nouns rather than adjectives. One of the differences between editorial and PR writing is that the latter tends to be more direct and action-based. By reducing the amount of adjectives in favor of verbs and nouns, you will be able to make your content more dynamic and engaging to the reader.
2. Start by communicating your most important news/arguments in the beginning. PR style of writing aims at informing and engaging the audience in a concise and economic manner. In today’s medi…