Traditional News Release Vs. Social Media Release: What’s the Difference?

Today, we would like to discuss a topic that seems to be the source of a lot of questions and confusion among both, many PR pos and their clients – what the social media release is and how it is different from the regular news release.
Both the traditional news release and the social media release (SMR) serve a similar purpose – to share the latest news with company stakeholders - however, they do so in slightly different ways.
The main difference between the two types of news releases is their target audience. Unlike the traditional news release, which is focused on conveying an announcement to reporters and news outlets, the SMR targets the end reader directly.
Traditional news releases are typically written in a formal tone using the so-called inverted pyramid approach where the most important facts are laid out in the very first paragraph and additional details are provided in paragraphs below. This is done in order to make it easier for reporters to quickly absorb the information a…

3 Things Brands Can Learn from Procter & Gamble's Tide Pod Challenge Response

Image by: Mike Mozart,
The Tide Pod challenge has been one of the most talked about Internet memes of 2018. Unfortunately, it achieved its fame for all the wrong reasons, as teens across the nation filmed themselves ingesting the detergent as part of a growing social media trend. As the social media buzz foamed over into national headlines, Tide’s parent company Procter & Gamble had to shift into crisis mitigation mode.
Recently, the company released astatementfrom its CEO David Taylor, who expressed his concerns about the self-harming challenge as a parent and urged consumers to, “take a moment to talk with the young people in our lives and let them know that their life and health matter more than clicks, views and likes.”
P&G’s overall response to thePR crisiswas timely and well-executed, and there three things other brands can learn from its carefully crafted reaction.
1.Validate consumer concern…

How to Craft a Better Pitch

As public relations professionals, we always strive to deliver results for our clients. It’s no secret that earned media coverage in a reputable publication holds more weight with audiences than advertising and other types of paid media. However, earned media is also a lot more difficult to secure. Finding a newsworthy angle, crafting a compelling pitch, and sending it to the right journalists can sometimes challenge even the most experienced PR pros.
The following tips will help you craft a better pitch to successfully secure earned media for your clients:
Be Concise Try to keep your pitch emails no longer than two or three short paragraphs. When introducing your client, make sure your pitch coherently answers the five Ws: who, what, when, where, and why. Remember that reporters receive dozens, if not hundreds of pitches a day. So, overwhelming them with extra text is the best way to make them lose interest.
Consider the Audience Don’t forget to research the publication you are reaching…