3 Tips for Better PR Writing

Writing is a big part of the PR professional’s daily routine. Be it a new press release, blog post or marketing content, your writing needs to be informative, compelling and effective in conveying ideas. And while we all have different linguistic aesthetics and ways we express our thoughts, there are certain stylistic and compositional principles that are worth following when it comes to writing for PR.
Here are three simple ways you can better adjust your writing to the PR style:
1. Base your writing on verbs and nouns rather than adjectives. One of the differences between editorial and PR writing is that the latter tends to be more direct and action-based. By reducing the amount of adjectives in favor of verbs and nouns, you will be able to make your content more dynamic and engaging to the reader.
2. Start by communicating your most important news/arguments in the beginning. PR style of writing aims at informing and engaging the audience in a concise and economic manner. In today’s medi…

Harness the Power of #Hashtags with These 6 Tips

Not so long ago, the # (hashtag) symbol didn’t mean much to most people. Today, however, both the term and the little symbol have managed to permeate nearly every aspect of our culture.
Even though most business owners have heard of them, few actually know how to use hashtags effectively for their business. When used strategically, a hashtag can greatly amplify your company’s reach, customer engagement and increase brand awareness.
Here are six tips that will help you harness the power of hashtags for your business:
1.Use hashtags outside Twitter The hashtag symbol was brought to social media stardom by Twitter, where it was cleverly used to categorize tweets and link countless conversations together. Other social media platforms followed suit, and today, hashtags can be effectively utilized across a variety of networks, including Facebook, Google+, Pinterest, Instagram and Tumblr. When engaging with your audience on social media, know which platforms support hashtags and remember to use…

Create Better Content in Less Time with These 5 Tips

More and more brands are beginning to realize the power of content marketing. Be it a full-fledged content creation effort across multiple media platforms or a simple company blog, engaging and informative content can help companies drive more traffic to their websites, establish a better connection with their audiences and ultimately convert them into loyal customers.
Starting a new blog or a company YouTube channel can be intimidating. It requires a steady stream of ideas and content that would be interesting, informative and also related to your business industry.
To help you in your creative efforts, Red Banyan came up with these five tips for easier content creation:
1. Make a list Create a list of topic ideas that could be used for a new blog or video. Keep updating it and adding new entries as new topics present themselves throughout the week. Once you get into a habit of keeping such a list, you will not face a shortage of new content ideas ever again.
2. Test your story Every time …