Harness the Power of #Hashtags with These 6 Tips

Not so long ago, the # (hashtag) symbol didn’t mean much to most people. Today, however, both the term and the little symbol have managed to permeate nearly every aspect of our culture.
Even though most business owners have heard of them, few actually know how to use hashtags effectively for their business. When used strategically, a hashtag can greatly amplify your company’s reach, customer engagement and increase brand awareness.
Here are six tips that will help you harness the power of hashtags for your business:
1.Use hashtags outside Twitter The hashtag symbol was brought to social media stardom by Twitter, where it was cleverly used to categorize tweets and link countless conversations together. Other social media platforms followed suit, and today, hashtags can be effectively utilized across a variety of networks, including Facebook, Google+, Pinterest, Instagram and Tumblr. When engaging with your audience on social media, know which platforms support hashtags and remember to use…

Create Better Content in Less Time with These 5 Tips

More and more brands are beginning to realize the power of content marketing. Be it a full-fledged content creation effort across multiple media platforms or a simple company blog, engaging and informative content can help companies drive more traffic to their websites, establish a better connection with their audiences and ultimately convert them into loyal customers.
Starting a new blog or a company YouTube channel can be intimidating. It requires a steady stream of ideas and content that would be interesting, informative and also related to your business industry.
To help you in your creative efforts, Red Banyan came up with these five tips for easier content creation:
1. Make a list Create a list of topic ideas that could be used for a new blog or video. Keep updating it and adding new entries as new topics present themselves throughout the week. Once you get into a habit of keeping such a list, you will not face a shortage of new content ideas ever again.
2. Test your story Every time …

The Role of Public Relations in Brand Building

A brand is more than just a symbol or a memorable tag line. A brand is a combination of the company’s mission and vision, operating principles and the relationship with its stakeholders. A brand is what gives a company its meaning and differentiates it from the competition. A strong brand also affects consumer loyalty and perceptions toward the company’s products or services.
Building a brand is not easy: it goes beyond products and services. Rather, it encapsulates a company’s reputation, organizational culture and core values. All this cannot be achieved with marketing or advertising alone. This is why organizations turn to public relations experts to help tell their stories and convey their vision in an effective and compelling way.
In order to be effective, a company’s internal and external messages must be consistent and in line with its overarching narrative. By helping develop and unify this messaging across all channels public relations helps businesses foster a positive percep…

Social Media How To: Writing for Facebook, Twitter and LinkedIn

In this day and age, social media has become a necessary public relations part for most companies and organizations. Big or small, businesses of all industries engage their stakeholders on Twitter, Facebook and LinkedIn by posting regular updates and sharing news throughout the week. However, in order to get the most out of your social media engagement, it is important to adjust your writing style to each platform accordingly.
Experienced content creators and social media managers know that writing for a blog is different from writing for social media, but few people care to adjust the tone of their writing to each social media platform.
For instance, when writing for Facebook, make sure your posts are short, conversational and prompt readers to action. Feel free to ask your audience questions, share images, photos and links to helpful resources.
When writing for Twitter, try to sound friendly and personable in 140 characters or less. Remember to include appropriate hashtags in your pos…