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The Role of Public Relations in Brand Building

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A brand is more than just a symbol or a memorable tag line. A brand is a combination of the company’s mission and vision, operating principles and the relationship with its stakeholders. A brand is what gives a company its meaning and differentiates it from the competition. A strong brand also affects consumer loyalty and perceptions toward the company’s products or services.
Building a brand is not easy: it goes beyond products and services. Rather, it encapsulates a company’s reputation, organizational culture and core values. All this cannot be achieved with marketing or advertising alone. This is why organizations turn to public relations experts to help tell their stories and convey their vision in an effective and compelling way.
In order to be effective, a company’s internal and external messages must be consistent and in line with its overarching narrative. By helping develop and unify this messaging across all channels public relations helps businesses foster a positive percep…

Social Media How To: Writing for Facebook, Twitter and LinkedIn

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In this day and age, social media has become a necessary public relations part for most companies and organizations. Big or small, businesses of all industries engage their stakeholders on Twitter, Facebook and LinkedIn by posting regular updates and sharing news throughout the week. However, in order to get the most out of your social media engagement, it is important to adjust your writing style to each platform accordingly.
Experienced content creators and social media managers know that writing for a blog is different from writing for social media, but few people care to adjust the tone of their writing to each social media platform.
For instance, when writing for Facebook, make sure your posts are short, conversational and prompt readers to action. Feel free to ask your audience questions, share images, photos and links to helpful resources.
When writing for Twitter, try to sound friendly and personable in 140 characters or less. Remember to include appropriate hashtags in your pos…

20 Dos and Don’ts of News Releases

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3 Reasons Why Businesses Should Invest in PR

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The success of a modern business often depends on three crucial abilities: the ability to establish and maintain a good reputation, the ability to reach consumers with its products and services, and the ability to turn consumers into loyal customers.
There are, of course, many different strategies businesses can follow in order to achieve these objectives, but perhaps the most efficient and cost-effective of them is by securing earned media through a strategic public relations campaign.
Unlike advertising and other forms of marketing, public relations helps companies secure third party endorsements from journalists, industry experts and other credible influencers. Such coverage is often referred to as “earned media.” Most brand managers and even advertising experts agree that generating earned media through PR is the most cost-effective way to market a company and its products.
Here’s why:
1.PR builds credibility
Research shows that more than 90 percent of consumers worldwide say that th…