Posts

Showing posts from May, 2016

3 Things You Can Do with a Degree in PR or Communications

Image
You’ve been working on your writing skills for years, you have profiles on every social media platform imaginable, and you can’t wait to put your hard-earned skills to work. Now that you’ve got your degree in Public Relations or Communications, what are your career options?
The good news is, PR and Communications degrees are some of the most versatile qualifications you can get. People with PR and Communications backgrounds can succeed as marketers, copywriters, event planners, fundraisers, media, HR and advertising specialists, as well as in many other roles.
However, should you decide to specifically apply your skills in the sphere of public relations, there are at least three paths you can take:
1.Work for a PR agency. Many students majoring in PR and Communications dream of landing a job at a PR agency. PR agencies work with multiple clients, so you’ll have an opportunity to hone your skills in various types of writing. But keep in mind that, working at a PR agency can be stressful: i…

Let the Crisis Response Fit the Scandal

Image
Scandals can be nasty things – they happen to people and companies all the time, negatively affecting their reputations and the bottom lines of their businesses. Even if you or your company have done nothing wrong, you can be easily dragged into a scandal through false allegations or associations with a third party.
All PR crises are not created equal and there is no single solution that fits every situation. Still, an effective crisis response is one that considers the nature of the situation, the parties involved and the media channels spreading the bad news.
Some scandals require an immediate reaction, while others are better dealt with through calm refrain.
When responding to a scandalous allegation, it is important to consider a number of factors: Is the allegation true? Is it false? Could it be considered slander or libel? False and libelous claims can be addressed with official statements of denial or legal action against the attacker. True allegations, on the other hand, require…

6 Must-Haves of Every PR Strategy

Image
Just as a comprehensive PR plan is a must-have for every modern business, a well-defined strategy is a must-have for every PR plan.
Here are 6 basic tenets that every PR plan must have:
1.Budget: Every PR plan starts with a budget; it will determine the continuity and scope of your engagement. Your budget will also dictate how ambitious (or conservative) you should be with your goals.
2.Main objectives: What are the main objectives of your PR engagement? Focus on only the most important things. Keep the list short and make sure all of your objectives are SMART: Specific, Measurable, Attainable, Realistic, Time bound.
3.Strategy: Define the strategy you are going to employ to achieve your main objectives. At this stage, it doesn’t have to be too specific – simply outline the general steps towards your goals.
4.Primary audiences: Think about the age groups, interests, geographic distribution and other attributes of the people you will be trying to reach with your messages. This, in turn, will d…

Responding to a Social Media Crisis: What You Need to Know

Image
Today most consumers expect businesses to be active on social media. Be it a large corporation or a small mom-and-pop shop, chances are they have at least one social media profile and their brand names can be found on consumer review sites like Yelp.
And while this additional online presence may serve as a good way to attract new customers, it can also act as a superfast highway for spreading negative information about your business. Dealing with this kind of PR crises requires a different approach and an understanding of how different types of social media disseminate information.
Lets say someone posted a very negative comment about your company on Twitter or Facebook. It may be your first instinct to confront the aggressor immediately. This, however, would not be a wise strategy. A direct response in this case is likely to attract even more attention to the negative post, and it would definitely not change the opinion of the critic. What it will do is keep the online argument going, …