Create Better Content in Less Time with These 5 Tips


More and more brands are beginning to realize the power of content marketing. Be it a full-fledged content creation effort across multiple media platforms or a simple company blog, engaging and informative content can help companies drive more traffic to their websites, establish a better connection with their audiences and ultimately convert them into loyal customers.

Starting a new blog or a company YouTube channel can be intimidating. It requires a steady stream of ideas and content that would be interesting, informative and also related to your business industry.

To help you in your creative efforts, Red Banyan came up with these five tips for easier content creation:

1. Make a list
Create a list of topic ideas that could be used for a new blog or video. Keep updating it and adding new entries as new topics present themselves throughout the week. Once you get into a habit of keeping such a list, you will not face a shortage of new content ideas ever again.

2. Test your story
Every time you decide to share a story with your audience, make sure to test it with these three questions: 
  • Why is it interesting to your audience?
  • How does it relate to your company or organization?
  • What can the reader learn from your takeaway?

3. Keep it concise
Try to condense your posts to an easy-to-consume format. Write in snappy, easy-to-read paragraphs. Introduce your main point in the beginning and don’t overload your story with unnecessary details. You can always insert additional links where readers can find more information on the subject.

4. Be visual
The Internet is a visual medium. Make sure to add a visual element to your posts by complementing them with descriptive images and videos.

5. Share your perspective
Remember that you are not a reporter. Don’t just share the latest news or happenings in your industry, but offer your unique perspective and input into the situation.

Have more helpful tips to share? Let us know in the comments section!


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