Public Relations and Crisis Management

Most business owners agree that the image your brand communicates to the world is paramount to its success in the marketplace. Unfortunately, many companies shoot themselves in the foot by not paying enough attention to their online brand.  As a result, even though their products and services are great, such companies often struggle to differentiate themselves from the competition and get the consumers’ attention needed to grow their business. That’s why we decided to share with you six important things every company needs to pay attention to when building its online brand. 1.      Develop consistent messaging When building company website and social media profiles, make sure that the way you talk about your company, your values and what makes you special is consistent across all platforms. Don’t try to be all things to all people; find your target audience and develop a narrative that would be coherent and compelling to that specific segment. 2.      Use multipl