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Showing posts from July, 2016

How Not to Pitch Your Stories to the Media

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When it comes to media pitching, many PR pros have their own strategies and secrets for achieving success. Most of them, however, agree that media pitches should be concise and have a specific news or feature angle that would correspond to the topics covered by a particular journalist or publication.
With this said, here are 3 things you don’t want to do when pitching your story to the media:
1.Carpet-bomb all available media outlets. Spamming journalists with irrelevant emails has never produced good media coverage for anyone. Your pitch should be targeted selectively only at those contacts that cover the news topic or industry of your client.
2.Sending pitches without actual news. Don’t send pitches without actual news or feature angles. Emailing journalists general information about a company, service or product will achieve absolutely nothing. When pitching a story, think about the readers of a particular publication. Would your news be interesting to them? What value does it offer th…

6 Body Language Tips for Your Next Interview

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Interviews can be stressful, but they provide great opportunities to share your story, showcase the company or demonstrate your talents. Whether you are a young professional preparing for an in-person job interview or a CEO getting ready for a live TV broadcast, there are several things you need to get right to succeed. One such thing is your body language.
Below are 6 body language tips you need to remember during your next interview:
1.Sit up straight, leaning slightly toward the speaker. This posture conveys alertness and interest in what your interviewer has to say. Don’t cross your arms over your chest, as it signals defensiveness and resistance.
2.Control your facial expressions. Make sure they match what you are saying. Don’t try to be overly serious, as it may come across as frustration or anger on camera. It may be helpful to practice answering questions in front of a mirror.
3.Avoid being overly expressive with your gestures. It is usually good to supplement your words with some…

What Litigation PR Can Do for Your Business

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This week, we’d like to focus on a very fascinating but little known faculty of public relations called Litigation PR. This subset of public relations serves lawyers and organizations during legal proceedings.
Lawsuits pose serious reputational threats to organizations and individuals alike. When the information about a lawsuit leaks to the public, it often gives birth to damaging rumors and speculation. In the past, companies tended to refrain from commenting on legal matters. However, in today’s hyper-connected society, where news spreads around the world in a matter of minutes, businesses can no longer afford to let the media frame the situation.
Today, both lawyers and corporate spokespeople are expected to actively work with reporters providing them with official statements and information about a particular case. The quality and effectiveness of this communication often determines how the defendant is perceived by the public, which, in some instances, may even influence the outc…