Showing posts from 2016

What Every Spokesperson Needs to Know before Communicating with Media

Whether building a new brand, commenting on a current issue or stating an official position, business owners, corporate spokespeople and public relations experts need to be prepared to effectively communicate and justify their point of view. This, in turn, requires a lot more than simply having your position statement at the ready.
In order to effectively deliver your message, it has to be disseminated as part of a concerted campaign utilizing various forms of media. In addition to issuing a press release, submitting an op-ed and making yourself available for press interviews, consider also formatting your message for social media.
Having defined your official position statement, make sure to supplement it with several reasons explaining your position. Your reasons should also include hard data points backing up your claims.
When interviewed by the media, explain how your newly stated position relates to your organization’s core values. Break your position statement down into several co…

3 Tips for More Engaging PR Writing

Writing for PR is not an easy craft and requires considerable skill and constant practice. The main challenge in PR writing is telling stories in an engaging and informative way without overinflating or trying to create big news out of something insignificant. This is often easier said than done.
To help you continue sharpening your PR writing skills, we’ve come up with these three tips that could help ensure that your press releases, media pitches and corporate announcements get reader’s attention.
1. Tell a story. Remember that simply communicating news does little to engage journalists and stakeholders. As natural storytellers, people connect much better with narratives that convey a sense of progress and an idea that is larger than the news itself. When writing for PR, make sure to put your information in a context that provides a larger picture and illustrates why this news is significant.
2. Provide substance. Above all, PR writing is meant to inform and clearly communicate importan…

The Role of Public Relations in Brand Building

A brand is more than just a symbol or a memorable tag line. A brand is a combination of the company’s mission and vision, operating principles and the relationship with its stakeholders. A brand is what gives a company its meaning and differentiates it from the competition. A strong brand also affects consumer loyalty and perceptions toward the company’s products or services.
Building a brand is not easy: it goes beyond products and services. Rather, it encapsulates a company’s reputation, organizational culture and core values. All this cannot be achieved with marketing or advertising alone. This is why organizations turn to public relations experts to help tell their stories and convey their vision in an effective and compelling way.
In order to be effective, a company’s internal and external messages must be consistent and in line with its overarching narrative. By helping develop and unify this messaging across all channels public relations helps businesses foster a positive percep…

4 Social Media Tips You Should Know

It is safe to say that over the past decade social media has become a hub for businesses of all sizes and industries. Free to use and easily accessible to billions of consumers worldwide, social media networks provide great opportunities for businesses to connect with their audiences and promote their brands online.
But simply creating a company page on Facebook, Twitter or any other social media platform doesn’t guarantee that it will be viewed and visited by thousands of potential customers. To be successful in your social media outreach you need to have a strategy that considers your industry, target audience and the goals you want to achieve. There are also a few social media best practices that are worth following for any business or organization.
Check out these 4 tips below that will help you stay on the right track with your social media outreach:
1.Engage your audience. While sharing content and news with your followers, don’t forget to ask for their feedback and opinions. Engag…

Why Your Company Needs a Data Breach Communications Plan

Data breaches and cyber attacks require swift and effective actions on the part of an organization: decisions must be made quickly and there is absolutely no room for mistakes.
However, too many organizations fall victim to the lack of strategy in their post-breach communications. A poorly managed crisis response can lead to a damaged reputation, lost revenues and millions of dollars in mitigation costs.
The key to an effective data breach response is being proactive and establishing concrete procedures and messaging that can be used during a crisis. Such preparation will map out the immediate plan of action and establish a clear chain of command, enabling your company to move quickly and minimize the controversy, financial impact and unnecessary litigation.
A comprehensive data breach response plan will guide your organization throughout the duration of a crisis. It will identify the best ways to communicate with both internal and external stakeholders, regulators and government offici…