Public Relations and Crisis Management

Writing is a big part of the PR professional’s daily routine. Be it a new press release, blog post or marketing content, your writing needs to be informative, compelling and effective in conveying ideas. And while we all have different linguistic aesthetics and ways we express our thoughts, there are certain stylistic and compositional principles that are worth following when it comes to writing for PR. Here are three simple ways you can better adjust your writing to the PR style: 1. Base your writing on verbs and nouns rather than adjectives. One of the differences between editorial and PR writing is that the latter tends to be more direct and action-based. By reducing the amount of adjectives in favor of verbs and nouns, you will be able to make your  content  more dynamic and engaging to the reader. 2. Start by communicating your most important news/arguments in the beginning. PR style of writing aims at informing and engaging the audience in a concis...

If there is one skill that all public relations professionals need to master, it’s being able to write an effective news release. Yet, despite all the fuss about its supposed demise in the age of social media, the good ol’ news release still remains one of the most important tools in the PR toolkit. To help you refresh your skills and knowledge, we’ve come up with this helpful memo of the 20 Dos and Don’ts of news release writing: Do: 1.     Make sure it’s newsworthy 2.     Create an engaging headline 3.     Answer the five Ws: Who, What, When, Where and Why 4.     Include a quote from someone directly involved in the news 5.     Break up your content into several easily digestible paragraphs 6.     Provide contact information for media inquiries 7.     Include a photo or company logo 8.     Include links to company websi...