Showing posts from April, 2016

The Difference between Public Relations and Crisis Communications

In a previous blog, we touched on the topic of crisis communications and crisis management. Today, we’d like to continue this conversation and highlight a few key distinctions between public relations and crisis communications.
The industry of Public Relations tracks its history back to the early 20th century. Many competing definitions of the term “public relations” exist, but for the sake of this blog, we’ll use the one adopted by the Public Relations Society of America:
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
Public relations experts provide a wide array of services that help organizations make and communicate important policy and business decisions. PR professionals help clients tell compelling stories about their brands, informing consumers and fostering positive perceptions. They research and analyze public opinion and develop valuable relationships with journalists generating ea…

What is Crisis Communications?

Crisis Communications is a sub-field of Public Relations that deals with protecting individuals, companies and organizations facing challenges to their public image and reputation. Unlike traditional PR, which focuses on generating and harnessing positive earned media to boost brand awareness and reputation, crisis PR aims at containing negative earned media by ensuring prompt, honest and informative communication between all parties.
No company is immune to crisis. However, research shows that most companies don’t do enough to prepare themselves for an effective crisis response in case of an unforeseen calamity.
Crisis communications experts provide the necessary tools to businesses and organizations that allow them to react effectively in an emergency situation. Oftentimes, crisis PR experts are called in when it becomes clear that a reputational threat is unavoidable. However, to maximize the effectiveness of your crisis response, it is important be proactive and take advantage of p…