Showing posts from June, 2016

5 Things Communicators Should Focus on During Crisis

PR crises are unpredictable. And when they hit, companies are often left scrambling without a plan. In the heat of the moment, when the media spotlight is blinding and the pressure to act is enormous, it is often difficult to focus on the right strategy.
Luckily, some of the crisis communications’ best practices can be applied in almost every situation. Here are 5 things you should remember when dealing with a PR crisis:
1.Identify and communicate with your key audiences. The single most important aspect of an effective crisis PR response is the ability to promptly inform your key stakeholders. To do that, you’ll need to make a list of your key audiences and identify the most effective and appropriate ways to keep them informed.
2.Create a response plan. Ideally, you should have a crisis response plan in place before an actual crisis. But even if you don’t, creating a general plan of action and assigning responsibilities will bring some order to the chaos of dealing with an unexpected PR …

Should a PR Crisis Affect Your Social Media Strategy?

The answer to this question is a bit complicated. While most PR crises will affect your social media strategy in one way or another, not all of them require active social media engagement.
On the one hand, today’s proliferation of social media requires it to be included in most crisis management plans. Traditional press releases and dry statements on company websites no longer meet the demands and expectations of today’s stakeholders. In order to be effective in their crisis response, modern companies need to use a variety of communication channels, including social media.
When a crisis hits, the existing social media strategy has to be adjusted accordingly. Your crisis updates can’t be mixed in with the marketing and promotional posts that may have been scheduled prior to the incident.
On the other hand, certain PR crises are better handled offline without the involvement of social media. For instance, minor incidents and internal disputes that are not likely to impact stakeholders or…

10 Do’s and Don’ts of Media Interviews

Every experienced spokesperson knows that there’s more to being a good interviewee than just the ability to answer questions. A skilled spokesperson must be able to handle uncomfortable questions, while, at the same time, managing to convey an organization’s point of view in a compelling and comprehensive manner.
Such a skillset is especially important during crisis situations, when an organization is under extreme scrutiny and there is an increased demand for explanations and commentary from its executives.
There are many aspects and components to professional media training programs, but for the sake of this blog, we’ll focus on the 10 do’s and don’ts everyone should remember while preparing for a media interview.
1. Get background information. Try to learn more about your interviewer: what are his or her style, disposition, deadlines, etc.? What will the interview be about; key areas of focus?
2. Prepare. Create a list of questions you might be asked during the interview. Map out your…

5 Tips for Using Company Twitter during Crises