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Showing posts from January, 2017

3 Reasons Why Businesses Should Invest in PR

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The success of a modern business often depends on three crucial abilities: the ability to establish and maintain a good reputation, the ability to reach consumers with its products and services, and the ability to turn consumers into loyal customers.
There are, of course, many different strategies businesses can follow in order to achieve these objectives, but perhaps the most efficient and cost-effective of them is by securing earned media through a strategic public relations campaign.
Unlike advertising and other forms of marketing, public relations helps companies secure third party endorsements from journalists, industry experts and other credible influencers. Such coverage is often referred to as “earned media.” Most brand managers and even advertising experts agree that generating earned media through PR is the most cost-effective way to market a company and its products.
Here’s why:
1.PR builds credibility
Research shows that more than 90 percent of consumers worldwide say that th…

The Difference Between Issues and Crisis Management

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In the field of crisis public relations there is an important distinction between issues management and crisis situations.
Issues management involves assessing and proactively resolving any policy and communications issues that can negatively affect the public’s perception of a company or an organization. Crisis PR experts deal with sensitive issues on a daily basis, identifying them and determining strategic options for moving forward.
Crisis situations on the other hand are different. Unlike issues, crises pose a serious threat to a company’s reputation as soon as they arise. Crises are by definition unpredictable events that require an immediate reaction. This is why it is so important for every organization to have a designated person who could act as Crisis Manager in the event of an emergency.
Knowing the difference between issues and crisis management is important. In the age of social media and the 24-hour news cycle, any issue has the potential to escalate to the level of a cri…