6 Tips for Growing Your Online Brand


Most business owners agree that the image your brand communicates to the world is paramount to its success in the marketplace. Unfortunately, many companies shoot themselves in the foot by not paying enough attention to their online brand. 

As a result, even though their products and services are great, such companies often struggle to differentiate themselves from the competition and get the consumers’ attention needed to grow their business.

That’s why we decided to share with you six important things every company needs to pay attention to when building its online brand.

1.    Develop consistent messaging
When building company website and social media profiles, make sure that the way you talk about your company, your values and what makes you special is consistent across all platforms. Don’t try to be all things to all people; find your target audience and develop a narrative that would be coherent and compelling to that specific segment.

2.    Use multiple channels to connect with your audience
Being active on social media has become a standard practice for today’s companies, but you shouldn’t limit your online outreach to just that. Take advantage of all the modern marketing tools available, including email newsletters, blogs, video content, etc.

3.    Pay attention to feedback
While building your online presence, be sure to monitor your brand mentions and reviews on various platforms, including Yelp, Google, Glassdoor, etc. Also, don’t forget to encourage satisfied customers to leave positive feedback online.

4.    Always be respectful
No matter how good of a job you do, there will always be people who will have a bone to pick with your company. Make sure to address any such concerns or complaints in an unfailingly respectful tone and demonstrate real effort to resolve the problem.

5.    Don’t overlook the importance of SEO
The goal of building your online brand is to be highly visible and readily available to your clients whenever they look you up online or search the web for related products or services. To achieve that, it’s important to optimize your website and all of your social media pages for proper terms and keywords related to your business. Make sure to consult an SEO (Search Engine Optimization) specialist to ensure that your online content yields maximum visibility for your brand.

6.    Maintain consistent online presence
Finally, remember that a strong online presence takes a continuous effort. Don’t repeat the mistake of many a company that launched its new website, published a few blogs, and stayed active on social media for a couple of weeks, but then stopped updating their newsfeed for weeks and months at a time. Continue building relationships and engaging your audience with useful content on a regular basis, so that when the time comes, your followers turn to YOU as their most trusted and familiar resource.


And, of course, if you need professional help with conceptualizing, developing or implementing any of your brand development strategies and tactics, feel free to contact the experts at Red Banyan.

Comments

  1. Inspiring writings and I greatly admired what you have to say , I hope you continue to provide new ideas for us all and greetings success always for you..Keep update more information.. Top 5 online advertising channel to grow

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