What Litigation PR Can Do for Your Business

By -
This week, we’d like to focus on a very fascinating but little known faculty of public relations called Litigation PR. This subset of public relations serves lawyers and organizations during legal proceedings.

Lawsuits pose serious reputational threats to organizations and individuals alike. When the information about a lawsuit leaks to the public, it often gives birth to damaging rumors and speculation. In the past, companies tended to refrain from commenting on legal matters. However, in today’s hyper-connected society, where news spreads around the world in a matter of minutes, businesses can no longer afford to let the media frame the situation.

Today, both lawyers and corporate spokespeople are expected to actively work with reporters providing them with official statements and information about a particular case. The quality and effectiveness of this communication often determines how the defendant is perceived by the public, which, in some instances, may even influence the outcome of the case itself.

This is why, now more than ever, both law firms and their clients turn to litigation PR agencies to help communicate their side of the story to the public.

In addition to working with the media, litigation PR specialists strategically engage the public via social media, influencing the overall narrative and ensuring that their clients’ point of view is fairly represented and understood.

Responding to or initiating legal action is bound to attract a lot of attention and expose your brand to scrutiny and potential PR crises. This is why it is absolutely necessary to have a comprehensive communications strategy in place that will allow you to stay in control of your messaging.


Hiring a reputable PR firm that specializes in litigation PR will help your company effectively communicate with key stakeholders during the unpredictable flow of legal environments.

Comments

Post a Comment

Popular posts from this blog

Create Better Content in Less Time with These 5 Tips

By -
Image
More and more brands are beginning to realize the power of content marketing. Be it a full-fledged content creation effort across multiple media platforms or a simple company blog, engaging and informative content can help companies drive more traffic to their websites, establish a better connection with their audiences and ultimately convert them into loyal customers.
Starting a new blog or a company YouTube channel can be intimidating. It requires a steady stream of ideas and content that would be interesting, informative and also related to your business industry.
To help you in your creative efforts, Red Banyan came up with these five tips for easier content creation:
1. Make a list Create a list of topic ideas that could be used for a new blog or video. Keep updating it and adding new entries as new topics present themselves throughout the week. Once you get into a habit of keeping such a list, you will not face a shortage of new content ideas ever again.
2. Test your story Every time …
Read more

The Role of Public Relations in Brand Building

By -
Image
A brand is more than just a symbol or a memorable tag line. A brand is a combination of the company’s mission and vision, operating principles and the relationship with its stakeholders. A brand is what gives a company its meaning and differentiates it from the competition. A strong brand also affects consumer loyalty and perceptions toward the company’s products or services.
Building a brand is not easy: it goes beyond products and services. Rather, it encapsulates a company’s reputation, organizational culture and core values. All this cannot be achieved with marketing or advertising alone. This is why organizations turn to public relations experts to help tell their stories and convey their vision in an effective and compelling way.
In order to be effective, a company’s internal and external messages must be consistent and in line with its overarching narrative. By helping develop and unify this messaging across all channels public relations helps businesses foster a positive percep…
Read more

Harness the Power of #Hashtags with These 6 Tips

By -
Image
Not so long ago, the # (hashtag) symbol didn’t mean much to most people. Today, however, both the term and the little symbol have managed to permeate nearly every aspect of our culture.
Even though most business owners have heard of them, few actually know how to use hashtags effectively for their business. When used strategically, a hashtag can greatly amplify your company’s reach, customer engagement and increase brand awareness.
Here are six tips that will help you harness the power of hashtags for your business:
1.Use hashtags outside Twitter The hashtag symbol was brought to social media stardom by Twitter, where it was cleverly used to categorize tweets and link countless conversations together. Other social media platforms followed suit, and today, hashtags can be effectively utilized across a variety of networks, including Facebook, Google+, Pinterest, Instagram and Tumblr. When engaging with your audience on social media, know which platforms support hashtags and remember to use…
Read more