Why Your Company Needs a Data Breach Communications Plan
Data breaches and cyber attacks require swift and effective actions on the part of an organization: decisions must be made quickly and there is absolutely no room for mistakes.
However, too many organizations fall victim to the lack of strategy in their post-breach communications. A poorly managed crisis response can lead to a damaged reputation, lost revenues and millions of dollars in mitigation costs.
The key to an effective data breach response is being proactive and establishing concrete procedures and messaging that can be used during a crisis. Such preparation will map out the immediate plan of action and establish a clear chain of command, enabling your company to move quickly and minimize the controversy, financial impact and unnecessary litigation.
A comprehensive data breach response plan will guide your organization throughout the duration of a crisis. It will identify the best ways to communicate with both internal and external stakeholders, regulators and government officials.
How well an organization prepares itself for responding to breach incidents often determines the reputational and financial damage it incurs in the aftermath of an attack. Hiring professional data breach communications counsel today will protect your company from the unnecessary risks and help minimize the negative impact to its reputation when the stakes are at their highest.