3 Things You Can Do with a Degree in PR or Communications
You’ve been working on your writing skills for years, you have profiles on every social media platform imaginable, and you can’t wait to put your hard-earned skills to work. Now that you’ve got your degree in Public Relations or Communications, what are your career options?
The good news is, PR and Communications degrees are some of the most versatile qualifications you can get. People with PR and Communications backgrounds can succeed as marketers, copywriters, event planners, fundraisers, media, HR and advertising specialists, as well as in many other roles.
However, should you decide to specifically apply your skills in the sphere of public relations, there are at least three paths you can take:
1. Work for a PR agency.
Many students majoring in PR and Communications dream of landing a job at a PR agency. PR agencies work with multiple clients, so you’ll have an opportunity to hone your skills in various types of writing. But keep in mind that, working at a PR agency can be stressful: its fast-paced environment and constant deadlines may prove to be too much for someone looking for a regular 9 to 5 job.
2. Work as part of an internal communications staff.
If the hectic environment of a PR agency isn’t for you, consider finding a job as a communications specialist at a private company. In this role you will do similar work you’d do at a PR agency, but at a considerably slower pace. Besides, you’ll have an opportunity to focus your attention on only one client - your company, which could also be a drawback, if your company operates in an industry that doesn’t quite excite you.
Finally, you can choose to be your own boss and work on one-off projects for various clients as a freelancer. Today’s gig economy has created opportunities for businesses and qualified professionals to connect via numerous online talent platforms and collaborate on single or multiple projects without entering long-term employment agreements. Websites like Upwork, Toptal, Elance, Freelancer, etc. offer plenty of opportunities to find a project that would match your qualifications. Being a freelancer, however, also comes with its own drawbacks: lower job security and the constant need to find new clients may take away time from doing actual PR work.
And here you have it: propelled by a degree in PR or Communications, you have the freedom to explore the professional world far and wide. Finding your first job can be challenging, but with enough determination and hard work, success is never out of reach.