How to Use Social Media to Retain Customers

By -


These days, companies spend lot of time and money to entice customers to "follow" them on social media, but very often, they don't do enough to keep them engaged.

The key to not only retaining, but also growing your customer base is engaging with the most active members of your social communities in order to transform them into brand advocates.
Take the time to respond to comments and questions in a friendly and conversational tone to help spark engagement and dialogue. Additionally, actively responding to reviews, both positive and negative, can help show your appreciation and openness to feedback. Finally, rewarding your brand advocates is a great way to create positive word of mouth that will be shared with their family and friends. 

For example: a beauty brand can surprise active followers with a free bottle of their yet-to-be released moisturizer and a card asking them to share their feedback with their brand's official hashtag. The customers will be surprised and delighted by this exclusive access and will likely share their feelings on their social platforms. 

This type of exposure helps expand your products' reach to new users while also providing a positive endorsement from someone they know.

Stay up-to-date with more communications tips and expert public relations insights by following us on Facebook, Twitter, and LinkedIn!

Comments

Post a Comment

Popular posts from this blog

Take Your Social Media Copy to the Next Level with These 7 Tips

By Anonymous -
Image
These days, having a strong and consistent social media presence has become an integral part of modern public relations and marketing strategies for many businesses. But being simply active on social media and being impactful are two different things that yield different results for your brand’s bottom line. To make your social media content break through the noise and engage your audience, it needs to be crafted accordingly. So, without further ado, let’s move on to the seven tips that will help you improve the quality of your social media content: 1.     Address the reader directly When drafting your social media copy, rather than focusing on yourself, grab the readers’ attention by addressing them directly. Using “you” in your social media posts helps establish a stronger personal connection with the reader and adds immediacy to your post. 2.     Use active voice Drafting your copy in an active voice will help you focus on action...
Read more