How to Use Social Media to Retain Customers

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These days, companies spend lot of time and money to entice customers to "follow" them on social media, but very often, they don't do enough to keep them engaged.

The key to not only retaining, but also growing your customer base is engaging with the most active members of your social communities in order to transform them into brand advocates.
Take the time to respond to comments and questions in a friendly and conversational tone to help spark engagement and dialogue. Additionally, actively responding to reviews, both positive and negative, can help show your appreciation and openness to feedback. Finally, rewarding your brand advocates is a great way to create positive word of mouth that will be shared with their family and friends. 

For example: a beauty brand can surprise active followers with a free bottle of their yet-to-be released moisturizer and a card asking them to share their feedback with their brand's official hashtag. The customers will be surprised and delighted by this exclusive access and will likely share their feelings on their social platforms. 

This type of exposure helps expand your products' reach to new users while also providing a positive endorsement from someone they know.

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