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These days, having a strong and consistent social media presence has become an integral part of modern public relations and marketing strategies for many businesses. But being simply active on social media and being impactful are two different things that yield different results for your brand’s bottom line. To make your social media content break through the noise and engage your audience, it needs to be crafted accordingly. So, without further ado, let’s move on to the seven tips that will help you improve the quality of your social media content: 1. Address the reader directly When drafting your social media copy, rather than focusing on yourself, grab the readers’ attention by addressing them directly. Using “you” in your social media posts helps establish a stronger personal connection with the reader and adds immediacy to your post. 2. Use active voice Drafting your copy in an active voice will help you focus on actions and make it more engaging.
By Red Banyan -
Today, we would like to discuss a topic that seems to be the source of a lot of questions and confusion among both, many PR pos and their clients – what the social media release is and how it is different from the regular news release . Both the traditional news release and the social media release (SMR) serve a similar purpose – to share the latest news with company stakeholders - however, they do so in slightly different ways. The main difference between the two types of news releases is their target audience. Unlike the traditional news release, which is focused on conveying an announcement to reporters and news outlets, the SMR targets the end reader directly. Traditional news releases are typically written in a formal tone using the so-called inverted pyramid approach where the most important facts are laid out in the very first paragraph and additional details are provided in paragraphs below. This is done in order to make it easier for reporters to quickly absor