How to Craft a Better Pitch
As public relations professionals, we always strive to deliver results for our clients. It’s no secret that earned media coverage in a reputable publication holds more weight with audiences than advertising and other types of paid media. However, earned media is also a lot more difficult to secure. Finding a newsworthy angle, crafting a compelling pitch, and sending it to the right journalists can sometimes challenge even the most experienced PR pros. The following tips will help you craft a better pitch to successfully secure earned media for your clients: Be Concise Try to keep your pitch emails no longer than two or three short paragraphs. When introducing your client, make sure your pitch coherently answers the five Ws: who, what, when, where, and why. Remember that reporters receive dozens, if not hundreds of pitches a day. So, overwhelming them with extra text is the best way to make them lose interest. Consider the Audience Don’t forget to research the publ...
