Public Relations and Crisis Management

Today, we would like to discuss a topic that seems to be the source of a lot of questions and confusion among both, many PR pos and their clients – what the social media release is and how it is different from the regular news release . Both the traditional news release and the social media release (SMR) serve a similar purpose – to share the latest news with company stakeholders - however, they do so in slightly different ways. The main difference between the two types of news releases is their target audience. Unlike the traditional news release, which is focused on conveying an announcement to reporters and news outlets, the SMR targets the end reader directly. Traditional news releases are typically written in a formal tone using the so-called inverted pyramid approach where the most important facts are laid out in the very first paragraph and additional details are provided in paragraphs below. This is done in order to make it easier for reporters to quickly absor...

A brand is more than just a symbol or a memorable tag line. A brand is a combination of the company’s mission and vision, operating principles and the relationship with its stakeholders.   A brand is what gives a company its meaning and differentiates it from the competition.   A strong brand also affects consumer loyalty and perceptions toward the company’s products or services. Building a brand is not easy: it goes beyond products and services. Rather, it encapsulates a company’s reputation, organizational culture and core values. All this cannot be achieved with marketing or advertising alone. This is why organizations turn to public relations experts to help tell their stories and convey their vision in an effective and compelling way. In order to be effective, a company’s internal and external messages must be consistent and in line with its overarching narrative. By helping develop and unify this messaging across all channels public relations helps business...

Our blog has moved to Medium.com. You can read the rest of this article here:  https://medium.com/@crisisPR/3-tips-for-more-engaging-pr-writing-f80beb53fffa

Read the full story on our new Medium blog at: 

Read the full story at our new blog on Medium at:  https://medium.com/@crisisPR/what-is-crisis-communications-f3db9582429