Traditional News Release Vs. Social Media Release: What’s the Difference?

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Today, we would like to discuss a topic that seems to be the source of a lot of questions and confusion among both, many PR pos and their clients – what the social media release is and how it is different from the regular news release.

Both the traditional news release and the social media release (SMR) serve a similar purpose – to share the latest news with company stakeholders - however, they do so in slightly different ways.

The main difference between the two types of news releases is their target audience. Unlike the traditional news release, which is focused on conveying an announcement to reporters and news outlets, the SMR targets the end reader directly.

Traditional news releases are typically written in a formal tone using the so-called inverted pyramid approach where the most important facts are laid out in the very first paragraph and additional details are provided in paragraphs below. This is done in order to make it easier for reporters to quickly absorb the information and incorporate it into their coverage.

Social Media Releases, on the other hand, are written in a less formal tone and look more like magazine or newspaper articles. Also, SMRs make use of photos, videos, graphics and share buttons that make them more appealing and accessible to readers than regular news releases.

Both, SMRs and traditional releases offer their own advantages and value, depending on your target audience, the story you want to tell, and the results you want to achieve.


However, one thing remains consistent: regardless of the release type and the media platforms you are using, a well-crafted story lies at the core of your public relations success. Learn more about how we’re helping clients tell more engaging and impactful stories at RedBanyan.com.

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