Public Relations and Crisis Management

These days, companies spend lot of time and money to entice customers to "follow" them on social media , but very often, they don't do enough to keep them engaged. The key to not only retaining, but also growing your customer base is engaging with the most active members of your social communities in order to transform them into brand advocates. Take the time to respond to comments and questions in a friendly and conversational tone to help spark engagement and dialogue. Additionally, actively responding to reviews, both positive and negative, can help show your appreciation and openness to feedback. Finally, rewarding your brand advocates is a great way to create positive word of mouth that will be shared with their family and friends.  For example: a beauty brand can surprise active followers with a free bottle of their yet-to-be released moisturizer and a card asking them to share their feedback with their brand's official hashtag. The customers...

Not so long ago, the # (hashtag) symbol didn’t mean much to most people. Today, however, both the term and the little symbol have managed to permeate nearly every aspect of our culture. Even though most business owners have heard of them, few actually know how to use hashtags effectively for their business. When used strategically, a hashtag can greatly amplify your company’s reach, customer engagement and increase brand awareness. Here are six tips that will help you harness the power of hashtags for your business: 1.     Use hashtags outside Twitter The hashtag symbol was brought to social media stardom by Twitter, where it was cleverly used to categorize tweets and link countless conversations together. Other social media platforms followed suit, and today, hashtags can be effectively utilized across a variety of networks, including Facebook , Google+ , Pinterest , Instagram and Tumblr. When engaging with your audience on social media, know which pl...

In this day and age, social media has become a necessary public relations part for most companies and organizations. Big or small, businesses of all industries engage their stakeholders on Twitter, Facebook and LinkedIn by posting regular updates and sharing news throughout the week. However, in order to get the most out of your social media engagement, it is important to adjust your writing style to each platform accordingly. Experienced content creators and social media managers know that writing for a blog is different from writing for social media, but few people care to adjust the tone of their writing to each social media platform. For instance, when writing for Facebook , make sure your posts are short, conversational and prompt readers to action. Feel free to ask your audience questions, share images, photos and links to helpful resources. When writing for Twitter , try to sound friendly and personable in 140 characters or less. Remember to inc...

Check out this article on our new Medium blog:  https://medium.com/@crisisPR/4-social-media-tips-every-company-should-know-eae5e689197f

Read the full story on our new Medium blog at:  https://medium.com/@crisisPR/5-tips-for-using-company-twitter-during-crises-4ab2f4eb7a59