Public Relations and Crisis Management

These days, having a strong and consistent social media presence has become an integral part of modern public relations and marketing strategies for many businesses. But being simply active on social media and being impactful are two different things that yield different results for your brand’s bottom line. To make your social media content break through the noise and engage your audience, it needs to be crafted accordingly. So, without further ado, let’s move on to the seven tips that will help you improve the quality of your social media content: 1.     Address the reader directly When drafting your social media copy, rather than focusing on yourself, grab the readers’ attention by addressing them directly. Using “you” in your social media posts helps establish a stronger personal connection with the reader and adds immediacy to your post. 2.     Use active voice Drafting your copy in an active voice will help you focus on action...

Not so long ago, the # (hashtag) symbol didn’t mean much to most people. Today, however, both the term and the little symbol have managed to permeate nearly every aspect of our culture. Even though most business owners have heard of them, few actually know how to use hashtags effectively for their business. When used strategically, a hashtag can greatly amplify your company’s reach, customer engagement and increase brand awareness. Here are six tips that will help you harness the power of hashtags for your business: 1.     Use hashtags outside Twitter The hashtag symbol was brought to social media stardom by Twitter, where it was cleverly used to categorize tweets and link countless conversations together. Other social media platforms followed suit, and today, hashtags can be effectively utilized across a variety of networks, including Facebook , Google+ , Pinterest , Instagram and Tumblr. When engaging with your audience on social media, know which pl...

In this day and age, social media has become a necessary public relations part for most companies and organizations. Big or small, businesses of all industries engage their stakeholders on Twitter, Facebook and LinkedIn by posting regular updates and sharing news throughout the week. However, in order to get the most out of your social media engagement, it is important to adjust your writing style to each platform accordingly. Experienced content creators and social media managers know that writing for a blog is different from writing for social media, but few people care to adjust the tone of their writing to each social media platform. For instance, when writing for Facebook , make sure your posts are short, conversational and prompt readers to action. Feel free to ask your audience questions, share images, photos and links to helpful resources. When writing for Twitter , try to sound friendly and personable in 140 characters or less. Remember to inc...