3 Tips for Better PR Writing

Writing is a big part of the PR professional’s daily routine. Be it a new press release, blog post or marketing content, your writing needs to be informative, compelling and effective in conveying ideas. And while we all have different linguistic aesthetics and ways we express our thoughts, there are certain stylistic and compositional principles that are worth following when it comes to writing for PR.

Here are three simple ways you can better adjust your writing to the PR style:

1. Base your writing on verbs and nouns rather than adjectives.

One of the differences between editorial and PR writing is that the latter tends to be more direct and action-based. By reducing the amount of adjectives in favor of verbs and nouns, you will be able to make your content more dynamic and engaging to the reader.

2. Start by communicating your most important news/arguments in the beginning.

PR style of writing aims at informing and engaging the audience in a concise and economic manner. In today’s media-saturated environment, most people don’t have the time to read through lengthy pieces to get to the main idea. Akin to journalists, PR pros today follow the five W’s rule and address the most important questions of who, what, where, when and why in the very beginning.

3. Write in shorter sentences and smaller paragraphs.

Another peculiar difference between PR and editorial styles of writing is the length of sentences and paragraphs. Concise sentences are easier to read and tend to go straight to the point. Similarly, shorter paragraphs will make your content easier to scan and find the particular information of interest to the reader.

How did you have to adjust your writing style to PR and what was the most challenging? Let us know in the comments section.