These days, having a strong and consistent social media presence has become an integral part of modern public relations and marketing strategies for many businesses. But being simply active on social media and being impactful are two different things that yield different results for your brand’s bottom line. To make your social media content break through the noise and engage your audience, it needs to be crafted accordingly. So, without further ado, let’s move on to the seven tips that will help you improve the quality of your social media content: 1. Address the reader directly When drafting your social media copy, rather than focusing on yourself, grab the readers’ attention by addressing them directly. Using “you” in your social media posts helps establish a stronger personal connection with the reader and adds immediacy to your post. 2. Use active voice Drafting your copy in an active voice will help you focus on actions and make it more engaging.
I definitely needed to know this. I am stuck at a point where I don’t understand which SEO or facebook ads services will be helpful in bringing up my business back in the market. I would love to share this post with my friends and cousins as well. Many of them are involved in some kind of business.
ReplyDeleteWe’re glad you found this helpful! Feel free to share with your colleagues and friends. Make sure to follow Red Banyan for more helpful tips and give us a call at 954.379.2115 if you think your business can benefit from strategic communications counsel.
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