Our blog has moved to Medium.com. You can read the rest of this article here: https://medium.com/@crisisPR/3-tips-for-more-engaging-pr-writing-f80beb53fffa
Check out the full story on our new Medium blog at: https://medium.com/@crisisPR/why-focusing-on-your-brand-is-important-dcc25f1c01a7?sk=f40637be53612b7063061413d0133d42